The 18 best SEO tools that SEO experts actually use in 2021
Mastering SEO optimization can be difficult, especially if you are just starting out. Fortunately, finding the best SEO tools is easy, we’ve put them all on this list. We contacted over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools impress SEO experts. You don’t have to try all these tools, you just need to find out which one is best for your business.
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Why use SEO tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you can see what works and which parts of your strategy can benefit from some tweaking. The best SEO tools also provide reports on how you rate competitors and where the opportunities are greatest. In addition, they allow you to evaluate search performance by country, region, or language.
It’s getting better. If you manage more than one website, SEO tools can help evaluate the performance of each website on the fly. Many entrepreneurs with multiple websites end up putting a lot of data into spreadsheets and analyzing them manually. However, this soon becomes overwhelming and risks inaccurate reporting. Fortunately, you can use SEO software to save hours and generate accurate reports with a single click.
1. Ahrefs: SEO keyword tool
Ahref is one of the most recommended SEO tools online. This is only the second place for Google when it comes to the largest site crawlers. SEO experts cannot get enough of Ahrefs website audit features as it is the best SEO analysis tool. The tool highlights which parts of your site need improvement in order to be better ranked in search engines. From a competitor’s analysis perspective, you’ll probably use Ahrefs to identify competitors ’backlinks so they can be used as a starting point for your own brand. You can also use this SEO tool to find the most relevant content in your niche, check and fix broken links on your site, and get an overview of the best of your pages (so you can see what information attracts visitors).
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Syed Irfan Ajmal, Growth Marketing Manager Ridester, loves the SEO keyword tool Ahrefs. He shares: “Ahrefs is truly our favorite tool when it comes to various aspects of SEO, such as keyword research, ranking tracking, competitor research, SEO auditing, viral content research and much more. We include our own and competitors ’site. The tool then shows us the sites that linked our competitors, but not us. This helps us find great linking opportunities. But it wouldn’t have been so easy if Ahrefs didn’t have the largest backlink database. Ahrefs helped us get our site ranked on a few key keywords and reach 350,000 visitors a month.
2. Google Search Console: The most popular SEO tool
The best SEO tools
Offered free of charge to anyone who owns your site, the Google Search Console allows you to track and report your site’s presence in the Google SERP. All you need to do is validate your site by adding the code to your site or through Google Analytics, and you can submit your Sitemap for indexing. Although you don’t need a Search Console account to appear in Google search results, you can control what is indexed and how your site is displayed in that account. As an SEO validation tool, the Search Console can help you understand how Google and its users view your site and allow you to optimize for better Google search results. This is especially useful for new sites because it allows site owners to submit web pages for indexing search.
3. SEMRush: Marketing SEO tools
Marketing SEO tools like SEMRush are usually fans ’favorite in the SEO community. Experts like that they make it easy to evaluate your ratings, as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is Domain Vs Domain Analysis, which makes it easy to compare your site with competitors. If you’re looking for analytics reports that help you better understand your site’s search data, traffic, or even competitors, you’ll be able to compare keywords and domains. On-page SEO checking tool makes it easy to track your rankings and find some recommendations to improve your website performance.
Liraz Postan, senior SEO and content manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says: “My favorite SEO tool is SEMrush with the“ Organic Traffic Insights ”feature. This feature allows me to see all the major articles in one dashboard, along with related keywords, social networks, and word counts. This gives me a quick overview of what works and where to optimize. I usually use SEMrush in my daily work, I love this tool, and I like to use my site audit to optimize the condition of our site. Since we started using SEMrush, we’ve improved our site by 100%, and we’ve increased conversions by 15% on content pages. “
4. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tailed keywords with less competition. Experts use this SEO tool to find the best keywords and run backlinks and SERP (search results page) analysis reports. Their Rank Tracker tool makes it easy to rank, while tracking your progress against a single key metric. Also, if that’s not enough, you’ll get lots of new keyword ideas to help your site rank even higher.
George George Perry, an SEM specialist from Bandwidth, is raging about KWFinder. “I like that it not only shows me information about the keyword I was looking for, but also makes good suggestions for related terms and how they compare (volume, CPC, difficulty, etc.) to the term I was originally looking at. I was able to help my clients not only target those big cakes in the sky in vanity terms, but also better target those terms that are below the channel and are more likely to convert, allowing me to target them with targeted content that answers the questions they actually ask. ” .
5. Moz Pro: SEO software
SEO software Moz Pro is increasingly emerging as one of the best SEO tools that experts actually use. Some experts have raged about how Moz has always been up-to-date, despite changes to Google’s routine information algorithm. Others praised Moz’s chat portal, which allows them to always answer each question insightfully. Whether you’re looking for keyword suggestions or site testing, Moz is a full-service powerhouse. You can get great insights on the performance of your site, but also on how to improve it. They also have a free MozBar toolbar that you can download to view your site metrics while browsing any page. If you want to learn more about SEO, you should also consider signing up for MozCon, their annual conference.
Keri Lindenmuth, head of marketing for Kyle David’s group, go to the SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is the ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO for each page of your website. For example, you’ll be prompted to ‘Add a keyword to the title of this page’ or ‘Add an image with the keyword alt.’ This tool has substantially improved our client’s business simply by providing more transparency. We can compare their website traffic and optimization with competitors ’traffic and optimization. We can see which pages and search terms are the results of their competitors, and we can change our web practices to compete with their competitors. Without a tool like Moz, SEO actually becomes guesswork. You can’t imagine where you’re doing well and where you can use improvement. “
6. Uber suggest: A keyword tracking tool
Uber suggest, developed by Neil Patel, is a free keyword search tool that helps you identify keywords and their search intent by ranking in the top SERP. From short to long phrases, you can find the right terms to use on your site with hundreds of suggestions from this free great keyword tool. Uber suggest metrics include keyword volume, competition, CPC, and seasonal trends in their reports. This tool is great for both organic SEO and paid PPC. This tool can help you determine if a keyword is worth targeting and how competitive it is.
7. Respond to the public: Free SEO tools
Free SEO tools such as Reply to the Public make it easy to find topics on which you can write a blog. I used to use this tool to create content based on specific keywords to better rank online. Let’s say you’re in a “fitness” niche. You can use this free SEO tool to create content based on keywords such as fitness, yoga, running, crossfit, exercise, and cover the full spectrum. This is great for finding options for selected snippets. Let’s say you hire a freelancer to create content, all you have to do is download this list and send it to him. It only takes five minutes, so it will be one of the most effective ways to come up with SEO topics for new websites.
Matt Jackson, content manager Wild Shark, loves free SEO tools like AnswerThePublic. He shares: “One of my favorite tools for creating SEO content for a website is AnswerThePublic.com. The best feature of the tool is that it provides a list of questions that Internet users ask about a particular keyword. If I lack really useful content ideas or if I create a FAQ page, it provides invaluable advice on exactly what people are looking for. Not only is this beneficial for SEO content, it means our customers can answer questions on their site by reducing the number of customer service calls they receive, giving more authority to the page and the entire business. And here’s a quick tip: prevent neck pain by pressing the Details button, instead of straining to read the circle of questions. “
8. SpyFu: Free SEO tools
While SpyFu has an amazing premium version, many of our experts are raging about its free features. If you’re just getting started, you can easily move to paid features as soon as you get started. You can easily see how many times a keyword is searched for each month, while easily identifying that keyword’s ranking difficulties. You can also do some research on your competitors to determine which keywords they are using. Alternatively, you can search your competitors or your website to easily see how many natural keywords they have, how many monthly clicks, what their paid and natural competitors are, the campaigns they engage with. Google Ads, and more. It is one of the most comprehensive SEO analysis tools on the market.
Adele Stewart, senior project manager at Sparq Design, can’t get enough SEO software from SpyFu. She shares: “I used SEMrush and Agency Analysis in the past, but SpyFu was like a one-time affair for my client’s competitors. All the features of SpyFu are great, but my absolute favorite is the SEO Research feature. You can join a competitor’s domain and get information about your SEO strategy. You can see what keywords they are paying for compared to natural rankings, view key keywords, and even evaluate their keyword groups. Using SpyFu has been an integral part of my client’s SEO success. There are many more things that can be tracked and reported, plus I don’t have to put as much effort into research as I did with other SEO software. SpyFu gathers the information I need and organizes the reports in a way that is understandable and understandable to my customers. I’ve already noticed an increase in indexing and keyword rankings that we didn’t even think about. “
9. Woorank: SEO ranking tool
As the best SEO analysis tool, Woorank offers free and paid opportunities to track and report on your marketing data. You can connect competitors to find out which keywords they are targeting so you can match their keywords. Try to understand how keywords work over time to optimize users and search engines. And most importantly, understand the lack of things on your site in both technical and content terms. Woorank can help identify recurring content, downtime, and security issues and provide guidance on how to resolve them.
10. Majestic: Marketing SEO tools
Magnificent is one of the best marketing SEO tools, according to experts. It has a myriad of useful features such as the Magnificent Million which allows you to see the top millions of sites ranked. Has your site made an incision? The Site Explorer feature makes it easy to see an overview of your site and the number of backlinks. It also acts as an SEO keyword tool to find the best keywords to target, as well as features for site comparison and tracking of your rankings.
Ryan Scollon, SEO Consultant RyanScollon.co.uk recommends Majestic SEO Tool
. He says, “My favorite SEO tool is Majestic, a key feature of which allows you to check backlinks to your specified site. My favorite feature is the ability to add your client’s site and a number of competitors, making it easy to compare different SEO metrics such as trust traffic, number of domains, and number of external backlinks. This not only helps us understand the shortcomings of [customer optimization], but also provides a simple table that we share with our customers so that they can also understand the problems and how they face their competitors. We also use Majestic to check backlinks from competitors, as we can sometimes find a handful of easy options to take advantage of before moving on to other link-building tactics. “
11. Google Trends: SEO Checker Tool
Google Trends Cordless Phone Charger
Google Trends has been around for many years, but has been underused. Not only does this give you information about the keyword, but it also gives you great insight into topic trends that can be invaluable at any stage of business growth. Search for keywords in any country and get information about it, such as Top Queries, Emerging Queries, Interest Over Time, and Geographic Location Based on Interest. If you are not sure which trends are right for you, this is the best SEO tool to use.
12. SEOQuake: Free SEO tools
SEOQuake is considered as one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that audits your site on a page, evaluates your internal and external links, and compares sites to determine how you are performing against your competitors. Other features of this SEO analysis tool include keyword analysis, such as Keyword Density, easy-to-read SEO information
13. Siteliner: SEO analysis tool
Siteliner is an SEO verification tool that helps you find duplicate content on your website. What is duplicate content? Identical content on other sites. And Google punishes sites with it. With SEO tools like this, you’ll be able to crawl your entire site for duplicate content, broken links, average page size and speed, number of internal links per page, and more. Also, compare your site to the average sites checked using this tool to better understand where you are.
Tieece Gordon, a search engine marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares: “Siteliner is one of my SEO tools when I get a new website. Identifying and eliminating potential problems almost automatically improves quality and value, reduces cannibalization, and, if done correctly, adds more context to a particular page, which is the whole reason for using this tool.
If you want to get a free (paid version that offers more options) tool that allows you to check for duplicate levels, broken links, and reasons why pages have been skipped (robots, index not shown, etc.), Complaints cannot be submitted at all. The main feature that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily identifies URLs that match words, percentages and pages. Since it’s smart enough to skip pages without index bookmarks, it’s a safe bet that you need to deal with the majority showing a high percentage.
I’ve seen a lot of emails. Merchant sites that rely on manufacturers’ descriptions, service sites that want to target multiple domains with the same text, and sites with just thin pages – sometimes a combination of both. I’ve seen that adding valuable and unique content has resulted in ratings, and in turn, impressions and conversions for customers. It all came from Siteliner. It may be that the world is not promised by enterprise-level, all-singing, dancing software, but its simplicity is perfect. “
14. Fat Ranking: SEO Tools
SEO Chrome Extensions Like Fat Ranking makes it easy to analyze your site’s performance. This SEO keyword tool allows you to find out your keyword rankings. You can add keywords to your search engine to see the ranking of each of your optimized keywords on the page. If you don’t rank in the top 100, it will tell you that you don’t rate that keyword. This information allows you to better optimize your site for that keyword so that you can adjust as needed.
Blake Aylott, SEO Expert Project Building, a favorite free SEO tool is one that no one really talks about. “The SEO tool is called Fatrank. This is a Chrome extension and shows any search queries you enter as a ranking for the URL, if you are at that URL. If I need to know how I currently rank a keyword, I can just type it in and see it. He is incredibly accurate and alive. This tool is a rescue when customers want to know their current ranking for someone, and I can tell them that with 100% accuracy. Fat ranking is free and should be part of every arsenal of SEO tools. ”
15. Keywords Everywhere: SEO Keyword Tool
keywords everywhere seo tool
Keywords Everywhere is another great SEO Chrome extension that gathers data from a variety of SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. . Such free SEO tools simplify the process of identifying the best keywords for your site. So instead of going through multiple sites every day, you can use this one tool to save a lot of time.
Eagan Heath, owner of Find Madison, is a big fan of the Chrome Everywhere SEO Tool Chrome extension. He shares, “It allows both me and my clients to see U.S. keyword search volume directly on Google every month, which is great for ideas for creating blog themes. It also allows you to mass-load your keyword lists and see the data that Google is now hiding behind huge ranges, unless you pay for Google Ads. Incredible value for a free tool! “
16. Screaming Frog: SEO tools online
Ribbit, Ribbit. The Screaming Frog is considered one of the best SEO tools online by experts. They like how much time they save because this tool analyzes your site very quickly to perform site audits. In fact, everyone we talked to said that the speed of Screaming Frog insights was faster than most SEO tools online. This tool also notifies you of duplicate content, bug fixes, inappropriate redirects, and areas for improvement in link building. Their SEO Spider tool has been considered the best feature by the best SEO experts.
Jon Hoffer, Content Director at Fractl, loves the SEO tool Screaming Frog. He shares, “Besides, I couldn’t do my job. This allows me to check the websites of customers and competitors and get a detailed overview of what is going on. I can see if there are 404 errors on the pages, find the number of words, get a list of all the title tags and H1 and analysis data in one place. At first glance, I can find ways to quickly resolve issues and see which pages drive traffic. Maybe there are missing meta descriptions, or the title tags are duplicated throughout the site, or maybe someone accidentally crawled some pages – all this is.
I also like the ability to extract some data from pages. I recently worked in a directory and had to find the number of entries on each page. I was able to extract this information using Screaming Frog and look at it next to the analysis data. It’s great to know what your competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the ability to quickly audit and understand what’s going on. This reveals opportunities to easily win and take insights. I can determine if the site migration went smoothly. By including traffic data, I can also prioritize tasks. ”
17. Serpstat: All-in-one SEO platform
Serpstat is a growth hacking platform for SEO, PPC and content marketing goals. If you are looking for an affordable all-in-one tool for solving SEO tasks, analyzing competitors and managing a team, Serpstat will be a great choice. Many experts are now moving on to the tool as it has collected keyword and competitor analysis data for all of Google’s regions around the world. In addition, Serpstat is known for its amazing properties. The most popular is the Missing Keywords feature, which identifies the keywords that your competitors rank in the top 10 search results, and you don’t
|TOP 18 best SEO tools use in 2021|
And Taylor, SALT.agency’s senior technical SEO consultant and account director, moved to Serpstat after trying other tools: “During the years I worked in digital marketing, I used a lot of keyword research and analysis tools, they became really unprofitable and tried diversify different things by losing focus on what people are using the tool for in the first place. Serpstat is a great tool for research, some performance monitoring, and multi-data point monitoring. It’s also user-friendly, and the fact that it allows many users on a Tier 3 plan is a game changer. In summary, Serpstat is a great addition to the toolkit we use and is a very powerful, cheaper and less costly alternative to other popular platforms. ”
18. Bonus Tool: Incognito
Switching to Incognito Google searches will give you unbiased, “clean” searches to understand what your user sees and what they get when they search for your keywords. With AutoFill options, you get suggestions for the semantic keywords you want to use. As one of the free and best SEO tools, search in incognito mode is useful because it shows you where you are actually ranking on the results page for a particular term.